Did you know?
Communicating is the single most essential element of any business transaction.
You could have a business doing nothing but giving away free gold bars from your home in the center of town. But without effective communication, no one will ever know. And your house will remain forever cluttered with all those gold bars!
Every step from describing your product or service in an advertisement, to answering customers’ questions, and closing a sale relies on clear and effective communication. Without that, your customers won’t know who you are, what you do, or where to find you. Are you ready to make sure you’re communicating effectively from every side?
The smartest business owners understand there are three types of communicating fundamental to online (and offline, for that matter) marketing:
Let’s talk
I always like to know about exciting ideas – especially when they’re fueled by passion and care. Ready to connect?
Message
What are the core values of your brand or business? What must your customers know straight away? What problem will your product or service solve for your customers? Your message is the beating heart of your business, and informs the language you use, the images you present and the ways you engage with your customers. Skillful communication of your message
builds trust
bonds customers for life
brings fresh eyes to your business constantly.
Language
What are the words we will use to describe you and your product? What are the words your customers use to describe and discover their own needs? Which queries or combinations of ideas will maximize every dollar spent on Google, Microsoft, and Facebook ads? Thoughtful and well researched word choices
elicit emotional responses from viewers which
drive clicks, contacts, and connections, that
convert.
Instead of assuming customers “know what you mean,” ensure they do by speaking their language.
Image
Whether your product or service is already highly visual in nature (real estate, fashion, photography services) or more nebulous and hard to pin down in a single JPEG (personal training, life coaching, house cleaning), selecting images and graphics that match your language and push your message supercharges the power of both elements. Customers react to discordant or sterile images, even when they don’t know they’re doing it. Visual harmony
amplifies trust,
triggers subconscious emotional responses, and
demonstrates your passion for your business before you’ve said one word.
Combining these essential ideas doesn’t have to break your budget
As a technically skilled and professionally trained graphic designer, and certified copywriter, analytics professional and Google Ads marketer, I am uniquely qualified to blend these three facets of communication into a useable and profitable set of tools for almost any contractor, practitioner, designer, or small business looking to drive clicks and convert those clicks into clients.
My favorite part is doing it all from behind the scenes and letting others’ personalities and products take the starring role. Check out some case studies that will show you how we might work together.
Testimonials
“David has helped our vacation rental business go from weeks of no contacts and no bookings to 2 solid years now of apologizing that we had no vacancies. Our calendars are booked out a year in advance and we’re investing in 3 new properties as a result. ”
“I’ve just raised my rates for personal training for a second time in two years, and it’s entirely due to David’s guidance with my branding, websites, and marketing strategy.”
“We worked with David on the branding and visual style of our business from the planning stages to the grand opening. His insight and unique ability to make things happen have given us an edge and saved a fortune over hiring an agency.”
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MY PROMISE
I only take on projects where I believe I can make a significant impact on the trajectory of a brand or idea. I’m past the point in my career where I need to take all work that comes my way, and find great personal satisfaction in collaboratively elevating the voice and visuals of a unique product or service. I love passionate small businesses and driven entrepreneurs; your success is my success.
About Me
MY NAME IS David
I find so much joy in using what I know how to do to propel others to success. Five years of formal training at one of the top art schools in the world, in tandem with hundreds of freelance copywriting, design, and strategy jobs to pay the bills, have given me a unique toolset for identifying and resolving problems.