Press Release
This was a successful, strategically targeted press release, designed to push a sales initiative as an “exclusive opportunity” to share lifestyle brand with celebrity and elite visitors.
Result
This press release was sent to only 5 outlets and blogs around the immediate neighborhood of the fitness center, and then picked up by larger news sources. All 200 promotional memberships were sold within 4 days of the announcement, netting an ROI for this release of over $40,000.